The Zone FEC Dubai Implements Family-Friendly Virtual Reality in a collaboration between SPREE Interactive and Amusement Services International (ASI).

Munich/Nuremberg, Germany, September 22, 2022: 

SPREE Interactive, specialists of multiplayer high-throughput VR solutions, partners with entertainment powerhouse Amusement Services International (ASI), the leading distributors of Leisure & Entertainment products and attractions in the MENA region, to deliver SPREE’s 6-player family-friendly virtual reality arena to The Zone Amusement Arcade located in Dubai.

Spread across 17000 sq. ft., The Zone is an action-packed community-based Kid’s Entertainment Facility located in the Circle Mall at Jumeirah Village Circle in Dubai. It’s a place for children and families to come together and have loads of fun in a safe, secure, and hygienic environment.

Following the advantageous presentation of the SPREE VR Arena at the Saudi Entertainment and Amusement Expo, ASI, a leading distributor of arcade attractions in the MENA region, will introduce the multiplayer and free-roam X6 SPREE VR Arena as the optimal attraction for The Zone, offering visitors a multitude of arcade-style and immersive games.

“Since opening The Zone Amusement Arcade, we have always been on the lookout for an attraction that caters exclusively to a younger audience. The SPREE VR Arena game library has an excellent pack of interactive and whimsical games, offering the perfect solution for our younger guests,” says Aakansha Sharma, General Manager of The Zone. “The games are very easy to pick up without any explanation needed, yet very enjoyable and even amusing to watch others play.”

The SPREE Interactive and ASI partnership see the first installation and launch of the SPREE VR Arena in the Middle East set for October this year.

With a 1 operator to 6 player ratio, SPREE’s 6-player VR solution can accommodate up to 120 guests per hour, allowing the whole family to have highly immersive, active, and social fun together in one location. Young and old can play together, celebrate their special occasions, and complete VR adventures.

“The SPREE Arena is an ideal addition to any FEC, which targets ages 6 to 12. The games are designed for high throughput and repeat play, ensuring fantastic ROIs,” says Paul Collimore, Commercial Director of SPREE Interactive. “Leaderboards and seasonal content ensure return visits, and the cheerful content widens any venue’s audience to the whole family. He also added, “We’re indeed pleased to appoint ASI as our exclusive partner to distribute the SPREE VR Arena in the MENA region. ASI has the expertise to effectively represent and support our product across the region.”

Discover SPREE’s full range of family-friendly VR solutions at the IAAPA Expo in Orlando, here.